Keeping in Touch with Health Insurance Leads: The Magic Number
September 29th, 2011
A good sign of great insurance agent is to always find ways to improve yourself and the way you do business. In line with this, you’ll learn that the biggest mistake that you can commit would be to throw away cold leads away and also to file cooled leads into the follow up later drawer. If you really follow up with them later, that’s a good move. On the other hand, if you forget about these insurance leads, it’s like throwing money on the pit.
So you might be asking how many times you should really follow up on leads. If you had to get a specific number, top producers advise, seven. You start by making initial contact through email and by phone. You do this as soon as you receive your medical insurance leads in your inbox. Just in case, you don’t get to talk to somebody on that first attempt, try calling them up again later in the day.
If you still don’t get to speak with them or even get them to call you back with your answering machine message, call them again the next day. On these follow up calls, you should also send them an email message too. If it’s taking longer than days for you to get to get in touch with your insurance leads, a basic rule to follow would be to keep in touch with prospects once a week. If it’s been four weeks and you still don’t get a good response from your prospect, keep in touch with your prospects once a month.
The thing is, you need to need to keep your insurance marketing going even if you don’t get any responses. Even if you’re only keeping in touch once a month, you’re keeping your agency or your name forward. Just in case your prospect has a change of heart, they’ll likely reward you with a call and give you a shot at their insurance needs.
Try following up for seven times from the time you receive your leads in your inbox. From four to six weeks, keep in touch once a week. After that, you then keep in touch once a month. Get all your answers by turning your agency into a top producing agency. Advice and tips on insurance selling can be found here and so are high quality leads. Sign up now!
Tags: insurance leads, medical insurance leads
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