Insurance Marketing: Just How Effective Are Your Ads? Your Landing Pages Let You Know
November 30th, 2011
In running a successful insurance agency, there’s a lot you need to do in light of insurance marketing. When you advertise both offline and online today, you need to make sure that your ads are pulling their weight. Especially with offline tools, they can be pretty expensive and the sooner you know that they’re not working and take them out, the better it will be for your agency. As for those ads that do work in getting you prospects and potential insurance buyers, you can keep them on and even improve them to get a boost in your sales numbers.
Landing pages are a great tool for you to use to see if your ads work in calling out to insurance sales leads. Let’s say that you’ve placed many different ads on relevant sites as well as search engines like Google. Instead of all these ads leading to one landing page on your site, get them to lead to a variety of landing pages. The more clicks and visits that you get to one particular page; you’ll know that that is the most efficient type of ad for your market. You can then tailor fit it to make all of your ads to run along the same lines.
It might be that the headline is the one that works for a particular ad. It might be that you have a different offer for the ads that work. Make use of that when you’re tweaking the ads that don’t work and see how it improves your numbers in driving traffic to your site. Even with offline ads, you can have a different landing page where you put your website address leading to a specific page. The ones that get you visitors and leads is the one you should keep and improve.
When you’re spending a lot of money in advertising your agency and your products to your prospects, you need a tool to test their effectiveness. Make use of different landing pages for your ads and you’ll sift out the ones that work from the ones that don’t. Improve your insurance business processes today. While you wait to get steady supply of leads, take a look at our leads and convert as frequent as you can. Sign up now!
Tags: insurance marketing, insurance sales leads
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